Indulge in a sweet commerce success story.
Open the box, tap into virtual chocolate samples, and see how Godiva — the beloved 90-year-old Belgian chocolatier — uses Salesforce to lead innovation in B2C and B2B commerce.
SWIPE UP TO ENTER THE INTERACTIVE EXPERIENCE
Corporate Gifting
B2C Display
Mobile Future
Multiship
In-Store Pickup
Custom Gifts
Subscriptions
Marketing Command Center
Journey Builder
Interaction Studio
Salesforce DMP
B2B Commerce
SWEET CORPORATE GIFTING
With Salesforce, Godiva maintains over 80 branded microsites for corporate buyers.
This streamlines shopping for brands that often send Godiva products as client gifts. Commerce Cloud supports B2B needs like price books, permission controls, and complex checkout. These microsites allow large order sizes, batch uploads, restricted item availability, and special privileges for sales representatives sending a special “thank you” to clients.
Go to salesforce.com/commercecloud to learn more and request a demo.
ENTICING B2C DISPLAY
The real treat of Godiva’s B2C site? Browsing a mouth-watering catalog of products.
The “What’s Inside” feature, built on Commerce Cloud, breaks down each gift basket or chocolate box. Hovering over each chocolate prompts a description and image zoom-in for that particular morsel. That will get any chocolate lover’s attention.
Go to salesforce.com/commercecloud to learn more and request a demo.
BRIGHT MOBILE FUTURE
Mobile orders are on the rise.
That’s why Godiva and Salesforce aim to make its mobile site even better. The partners recently conducted a study into users’ mobile experience. Common roadblocks and dropoff points inspired improvements — some already live and some in development. Adding in-site notifications, sharpening navigation, and streamlining mobile checkout are increasing conversion and inspiring loyalty.
MULTISHIP CONFECTIONS
Godiva listens to customer feedback.
After asking for such a feature, customers (both individual and corporate) can now input multiple shipping addresses on one order. This makes giving gifts more convenient and rewarding — especially if one of those addresses is your own.
TREAT YOURSELF TO IN-STORE PICKUP
Shoppers can order online and pick up in a nearby Godiva store.
Commerce Cloud integrates with inventory systems to find the nearest shop with the desired product in stock. (This function is only available in certain areas.)
CUSTOM GIFTS
Sending someone Godiva chocolates is pretty special.
Adding a ribbon with a custom message makes these gifts even more memorable. The Salesforce Platform powers these great, fun flourishes on Godiva’s website.
Visit godiva.com/personalized-gifts to create a personalized gift ribbon and more.
SCRUMPTIOUS SUBSCRIPTIONS
Godiva offers subscriptions for chocolate aficionados.
The Salesforce Platform helps maintain recurring deliveries and renewals for the Snack Lovers and Taste of Godiva programs.
Commerce Cloud powers registration for the Godiva.com Rewards Club (which includes exclusive offers and annual birthday treats).
Go to godiva.com and click “Rewards” to explore member perks.
MARKETING COMMAND CENTER
Salesforce also offers Marketing Command Center
With a command center, brands such as Godiva can monitor which products are hot on social., These teams share a real-time display on any screen, in the office or on mobile. A live look at what customers and competitors are saying, helps them engage brand advocates at the right moment every time.
Do you #LoveGodiva? Use this hashtag and your photo could appear on Godiva.com.
Not an active Godiva.com use case.
JOURNEY BUILDER
Journey Builder uses consumer data to enhance experiences.
Customer actions can guide personalized onboarding email journeys. SMS messages could announce the delivery of this month’s treasures. A push notification can introduce new products the recipient is likely to enjoy. Journey Builder tailors the conversation to every customer’s personal taste — across all used channels.
View a Journey Builder demo at sfdc.co/jbdemo
Not an active Godiva.com use case.
INTERACTION STUDIO
Brands like Godiva can coordinate real-time interactions across every channel.
Why send coupons for white chocolate to a shopper who only enjoys dark chocolate? Or deliver a push notification to a customer who prefers shopping on a PC? Interaction Studio monitors the small details so these engagements are always pitch perfect.
Learn more at sfdc.co/interaction
Not an active Godiva.com use case.
SALESFORCE DMP
With Salesforce DMP, brands can capture, unify, and activate data.
To help forge stronger customer relationships, Salesforce DMP captures consumer data so companies like Godiva can segment and target growing audiences. That also means activating that data across every experience touchpoint like advertising, commerce, and content.
Learn more at sfdc.co/dmp
Not an active Godiva.com use case.
SALESFORCE B2B COMMERCE
Brands like Godiva can easily meet the complex needs of B2B customers.
Native to the #1 CRM platform, B2B Commerce provides a real-time, 360-degree view of each customer. Brands can build personalized, informed experiences across every touchpoint with the buyer — before, during, and after the sale.
See a demo of B2B Commerce at sfdc.co/commerceb2b
Not an active Godiva.com use case.